Living In Cottonwood Heights

Zillow is the most recent listing aggregator to enter into an agreement with Keller Williams Realty International to get a direct feed.

KW has created their own listing system called KWLS. This is in response to the fact that there are over 900 MLS’s in North America and that makes pushing listings up stream challenging to say the least. Besides once a listing is entered into the MLS the data belongs to the MLS and not the broker. Meaning if the broker wants to display their listings elsewhere they have re-create the data. So with the advent of the KWLS all KW agents in North America can enter their listings in one central database to push out to third parties. So KW agents are now marketing their listings on AOL, Google, Trulia, Yahoo Zillow and others.

Some of the features that the KW agents have at their disposal is they can have up to 30 images, multiple virtual tours, up to 20 documents, links to area information, open house banners.

While a lot of brokers are working hard and have created a web presence KW is the only one that is giving these tools directly to the agents that are out in the fields selling houses.

 It is going to be interesting to see how much more market share KW gains in this market cycle.