1. Experience-This is very, very important experience. Someone that has been through the real estate cycles. When markets shift, they always have and they always will, you want someone that understands where you are and what is going on. 67% of active sales agents* in the state of Utah have never experienced the market we are in.
2. Negotiating Skills- The ability to negotiate is critical in a real estate transactions, this is where top notch agents earn their keep, and they can save you and or make you money.
3. Technology- I don’t mean just a pretty business card web site. I am talking about the all the searching tools, find and extract valuable data, able to provide massive marketing and exposure.
4. Staffing- Professionals know their strengths and weaknesses. Smart ones understand the value of hiring a talented people that perform task better than they do, like paperwork and routine things. Top professionals spend their time doing lead generation, presentations, and negotiations, not scheduling inspection appointments.
*Data source Utah department of Commerce, Real Estate division.
